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Analysis of the IAB US Internet Advertising Report (First Half 2009)

Article submitted by jamesfoster 157 days ago Internet
http://www.marvist.com — Internet Advertising Bureau (IAB) released report on US Internet advertising revenues for the first half of 2009. According to the report, Internet advertising revenues were $10.9 billions in the first half of the year, declined by 5.3% compare to the last year during the same period. The revenues were $11.5 billions for first six months of 2008.

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Global Internet Usage Trends

Article submitted by jamesfoster 180 days ago Internet
http://www.marvist.com — The increasing number of Internet users every year indicates growing awareness among the people across the world. According to Internet World Stats June-09 statistics, World population reached 6.76 billions, increasing 1.4% YOY. At the same time, worldwide Internet usage penetration reached 24.7%, which means almost a quarter of the world population is accessing Internet. As the western world is Read More
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Longer Search Queries Increased By 8% In 2009

Article submitted by jamesfoster 230 days ago Internet
http://www.marvist.com — The use of longer search queries is gaining popularity in the year 2009. According to Hitwise, The use of short search queries is reducing and the long search query is increasing, as users want a more specific search. Longer search queries are becoming popular, as there is a consistent growth in the usage when compared to June 2008. The short search queries are reduced compared to June 2008. Howe Read More
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Google Search Share Remains Unchanged In the Month of June

Article submitted by jamesfoster 238 days ago Internet
http://www.marvist.com — Google remains unchanged in terms of US search engine market share as yahoo decreased, and Bing increased. Google is still ahead of all other search engines. Google has a search base of 9.1 billion searches with 65% market Share in June 09. The total US search base is about 14 billion searches, increased about 2.5 billion searches June 08 to May 09.

Google remains Unchanged with 65% Market Sha Read More
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Traditional Retailers Missing the Online Search Potential

Article submitted by jamesfoster 252 days ago Internet
http://www.marvist.com — A recent study by ‘Internet-Engine’ revealed that traditional retailers are extremely behind their online counterparts in typical online searches. At the same time, e-tailers have a sturdy base in se Read More
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Google US Search Share Reaches 63.2% in May 2009

Article submitted by jamesfoster 264 days ago Internet
http://www.marvist.com —

Google leads the US search base of 9.4 billion with 63.2% share in May 2009. According to Nielsen, Google reported a significant 28.2% YOY growth in number of searches in May 2009. While US core s

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The Potential of Search Marketing In Driving ROI for Retailers

Article submitted by jamesfoster 272 days ago Internet
http://www.marvist.com — Effective marketing is key for retailers to survive and stay ahead of competition, especially in recessionary times. It is proven that search engine marketing is helping many small and medium scale e Read More
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Marketers Believe SEO to Be Effective Tool for Generating Sales

Article submitted by jamesfoster 285 days ago Internet
http://marvist.com — The 2009 Advertising Effectiveness Survey from Forbes revealed that a significant percentage of Chief Marketing Officers (CMOs) believe that SEO is an effective way to generate sales for their compan Read More
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YoY Retail E-Commerce Spending Seizes Negative Growth

Article submitted by jamesfoster 312 days ago Internet
http://www.marvist.com — US retail e-commerce spending in Q1-2009 recovered from 3 percent negative growth YoY when compared to Q4-2008. According to ComScore, retail e-commerce sales remained flat when compared to Q1-2008, Read More
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Online Searches Related To Financial Turmoil Increases Significantly

Article submitted by jamesfoster 327 days ago Internet
http://www.marvist.com — The online search behavior in US seems to have changed significantly due to economic downturn. The number of searches related to terms like ‘unemployment’ and ‘unemployment benefits’ showed a signifi Read More
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American Core Searches Reach 13.1 Billion in February 2009

Article submitted by jamesfoster 339 days ago Internet
http://www.marvist.com — Core searches in US reached to 13.1 billion in February 2009, according to comScore. The core searches increased significantly in the same month compared to a year earlier. However, it has declined b Read More
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Google Drives the US Search Marketplace To 10.1% YOY Growth in Feb 2009

Article submitted by jamesfoster 348 days ago Internet
http://www.marvist.com — The total number of online searches posted a 10.1% increase in February 2009 to around 8.5 billion unique searches. According to Nielsen, Google posted a significant 19.2% YOY growth. Read More
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Growth Trends of Social Networking Sites in 2007-08

Article submitted by jamesfoster 349 days ago Business
http://www.marvist-webresearch.com — Social networking has become one of the popular online activities for worldwide internet users. According to comScore, social networking users grew at 25% from June 2007 to June 2008 and the number in Read More
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