brand strategy articles

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Branding for Business-to-Business Companies

Article submitted by Labbrand 427 days ago Business
http://www.labbrand.com — When you think of a great brand, what comes to mind? Some of the most valuable brands in the world today include Google, Microsoft, Coca Cola, IBM, McDonalds, Apple, and China Mobile. These companies Read More
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Branding Tips for Chinese Traditional Companies

Article submitted by Labbrand 482 days ago Marketing
China has numerous vintage and traditional brands, known as “lǎo zì hào”; but not many people know they exist and even less recognize the equity that still lies within them. Read More
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Chinese Luxury Brands on the Move

Article submitted by Labbrand 484 days ago Marketing
Gucci, LV, Zegna, etc. tapped into the Chinese market in the nineties. Today, the Chinese luxury market is clearly on the path to dominate top end retail. But what about domestic luxury brands? Read More
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Tags: brand strategy chinese brands chinese
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Co-branding, a 1+1>2 formula

Article submitted by Labbrand 486 days ago Marketing
http://www.labbrand.com — Adidas + Yohji Yamamoto, Intel Inside + Compaq Personal Computer, D&G + Motorola, British Airways and Citibank, Adidas + McCartney, Mercedes and Swatch, Bacardi and Coca Cola, Danone and Quick... Read More
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