http://www.publish-articles.com Your Source for quality articles Mon, 30 Nov 2009 04:42:42 -0500 en http://www.publish-articles.com/branding/what-is-free-cups-advertising-/
Today’s consumer is turned off by “hard sell”. Consumers are constantly bombarded by phone calls and emails wherever they go during the day. Just switched on the television to watch a drama, one will realize there are hundreds of advertisements showing on the television, trying to divert your attention. Therefore, channel surfing and the DVR today can allow television viewers to avoid commercials …

Today, there are more and more people conducting their own research on products and services when they are looking for something. Leveraging on alternative advertising opportunities will allow a company to create positive word of mouth impact and spark interest to discuss about what one is selling. Free Cups Advertising is one of these effective alternative advertising opportunities one can leverage on.

Free cups advertising provides corporate customers through an arrangement with both advertisers and suppliers. This is an effective and innovative alternative advertising opportunity to media buyers and advertisers, a marketing technique where the media company works with advertisers to provide the cups to companies for free in exchange for branding them with sponsors’ message. In this way, advertisers get their brands in front of consumers and business decision makers in offices, conference rooms, pantry, corporate dining facilities and companies get to eliminate the expense of buying the cups themselves, thus saving real money to improve their bottom line every month.

No matter which line of business one is in, these personalized paper cups can do wonders for a marketing campaign. The low cost of this media also can ensure a wider distribution of personalized paper cups with one’s marketing messages be distributed to the desired target audience.

A few advantages of leveraging on Free Paper Cups Advertising (source: Cups Media):

1) Advertise your marketing message in a traditionally ad-free zone â€" their workplace!

2) Have your ads seen, touched and displayed everyday inside your target audient’s offices â€" where your key customers spend most of their time

3) Display your ads in their meeting rooms, conference rooms and many other places in their offices â€" making your ads mobile!

4) Maximize your unique engagement with customers for a prolong period! Up to 60 min per messages

5) Persuade your customers AT WORK to visit your web site and learn about your promotion

6) Distribute compelling offers/ incentives to corporate decision makers and your customers in their comfort zone â€" their offices!

7) Generate in-office buzz and positive word of mouth

8) Enhance customers’ engagement and multiple impressions per touch â€" maximizing your ROI!


Free Paper Cups Advertising makes use of unexpected places to advertise. This industry has been growing in many countries including Cups Media Pte Ltd in Singapore (www.cupsmedia.com ), Freepapercups.com in USA(www.freepapercups.com) , and Eat Media in Australia (www.eatmedia.com.au) , just to name a few.


Source:

1) Cups Media Pte Ltd (www.cupsmedia.com)

2) Handheld Branding & Free Cups Advertising (www.publish-articles.com)




About the Author

Joelle is the Founder of Cups Media Pte Ltd.

Cups Media is Singapore’s FIRST and ONLY Free Cups Advertising Company, linking advertisers and their customers together. The company provides advertisers a non-traditional way to reach out to their target customers â€" their workplace! It does not matter if the target customers are working in offices, having a discussion with their colleagues or enjoying a relaxed conversation with their friends in the pantry, Cups Media brings their customers’ marketing message to their target customers directly. More information of the company can be found at: www.cupsmedia.sg .

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